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Nuevo CL760 Smart Projector — ya disponible en todo el mundo.

Nosotros

Fifteen years in one product category — by choice.

Cheerlux has manufactured projectors and only projectors since 2011. Specialization compounds: every generation of optics, every firmware revision, every supplier relationship is iteration on the same problem.

Nuestra historia

Why a single product line?

Most consumer electronics brands diversify the moment they can — phones, tablets, smart home, then back to phones. We chose the opposite path: stay narrow, go deep. Our engineers have shipped seven generations of optical engines without ever switching domains. Our QA team can identify a panel defect from across the line by sight.

That focus shows up in places customers care about: predictable color reproduction batch-to-batch, firmware that ages gracefully, an ODM team that can quote a custom enclosure in days because they have already built something close to it.

Where we make things

Our 5,000 m² Shenzhen facility houses optical assembly, SMT, final QC and packaging under one roof. Vertical integration is not a marketing bullet — it is how we keep field return rates under half a percent while shipping at scale.

  • Optical assembly in Class-1000 cleanroom
  • In-house SMT for the main control board
  • 100% pre-shipment optical and thermal QC
  • Burn-in chamber with 72-hour soak test for laser SKUs

Who we sell to

We do not sell direct to end users. Every unit ships to a distributor, retailer, integrator or OEM partner who knows their market better than we ever could. Our job is to make their lives easier — clear documentation, dependable lead times, technical support in their timezone.

Hitos

  1. 2011

    Founded in Shenzhen

    OEM workshop for two Korean retailers. Twelve people, one production line.

  2. 2014

    R&D center established

    Optical, mechanical, electronics and software disciplines under one roof. First own-brand SKU ships.

  3. 2016

    Dust-free workshop

    Production moves into a 5,000 m² Class-1000 facility with three 60-meter assembly lines.

  4. 2020

    National High-Tech Enterprise

    CE / RED / FCC / PSE / ISED / TELEC / SAA / RoHS / CCC complete. ISO 9001 certified.

  5. 2022

    SRDI Enterprise recognition

    Recognized for sustained investment in optical engineering. Innovative SME status added in 2023.

  6. 2026

    Fifteen years, one focus

    56 patents. 500K units/month standing capacity. Shipping to 60+ countries — still doing exactly one thing.

Dentro de la fábrica

Assembly line
01 Assembly line
Optical QA
02 Optical QA
Burn-in room
03 Burn-in room

Certificaciones

Audited annually. Verifiable on request.

  • UKCA
    UKCA
  • 3C
    3C
  • BIS
    BIS
  • ISED
    ISED
  • SAA
    SAA
  • CE
    CE
  • FCC
    FCC
  • RoHS
    RoHS
  • ISO 9001:2015
    ISO 9001:2015
Misión

Build projectors that distributors trust enough to place on the same shelf as global brands — at a price that gives them room to grow.

Visión

A projector category where origin, factory and engineering provenance are no longer a question mark — because Cheerlux made the answer obvious.

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